Gorgeousgrowth Creative Content Proposal

  • 1. Turn each texture into a named editorial “chapter.”

    Give Deep Wave, Straight, Body Wave and Curly each their own color story, set and mood, the way a fashion house launches a collection. For example, “Deep Wave: Midnight Velvet” with a dark, moody set, and “Straight: Liquid Gold” with high-gloss lighting. Each gets one hero model, one headline and one consistent look. This gives you a series people follow, not one-off posts.

    2. Make hair-first fashion films.

    Shoot 15 to 30 second cinematic clips with slow-motion hair movement, wind machines, bold wardrobe and minimal text. Use strong sound design or a single music track, and end on a short title card with the logo. Cut one master film into Reels, TikToks, Stories and a homepage hero video. Moving hair is the product proof, and it’s what fashion brands use to stop the scroll.

    3. Stage the salon as a couture atelier.

    Frame installs like runway fittings: close-up craft shots of the stylist’s hands, hair laid out like fabric, mirrors, garment-bag-style packaging, and a final “reveal” turn with dramatic lighting. Before-and-after content is already popular, and an editorial treatment makes yours stand out and justifies premium pricing.

    4. Cast your real clients as the campaign stars.

    Run a “Cover Star” program where customers get a mini editorial shoot in your hair, styled like a magazine cover with their name and a headline. They’ll share it widely, and it gives you diverse, authentic faces while still looking high-end. It also feeds your UGC (user generated content) pipeline and builds community, especially in Atlanta.

  • Together lets come up with 2 to 3 brand colors, a lighting style, a tagline and a shot list. This keeps everything looking like one campaign. Take a bold, specific stance (for example, “Natural hair is couture”), because that’s what makes a campaign feel high-fashion.

    1. Tease (week 1): Post cropped, mysterious images and a countdown on IG and TikTok. Give email subscribers early access to the full campaign, with the $25-off code as a reward for joining the list.

    2. Launch (week 2): Release the hero film and all four chapters. Update the homepage hero and banners to match the campaign. 

    3. Sustain (weeks 3 to 5): Release one chapter per week, plus behind-the-scenes content, client Cover Stars and stylist takeovers. Use Stories polls (“Which chapter is your vibe?”) to drive comments and shares.

    4. Convert (week 6): Retarget engaged viewers and site visitors with the best-performing assets. Run a limited “campaign collection” bundle or giveaway tied to the shoot.

  • Creative Fee & Pre-Production

    2–3 hours of mood boarding, concept development, timeline planning, and 2–3 hours of on-set shooting time for 3–4 looks.

    $600

    Post-Production & Retouching

    Image culling, color correction, and high-end commercial retouching for 12–20 final assets (~3 to 5 polished images per look).

    $300

    Studio Overhead

    Studio rental if needed

    $TBD

    Standard Digital Licensing

    Commercial usage rights for web, social media, and organic digital marketing (typically granted for 1–2 years).

    Included in Retainer

    Out town shoots 

    Photo shoots outside the Atlanta metro area

    TBD - cost of travel and lodging 

    ESTIMATED BASE TOTAL

    Standard retainer package without external production costs.

    $900

  • Commitment Term: 

    3-month minimum contract to start and after that can move to a month to month

    Turnaround Time: Guarantee digital gallery delivery within 7 to 14 business days from the shoot date. 

    Payments are due before or day of shoot  description